Salesforce Exams

Pardot Specialist / Consultant Exam Study Questions

1. A client submits their Pardot form to test the form’s completion actions. After they submit the form, none of the completion actions are applied to their prospect record.What explanation do you give as to why the actions did not occur?

A. The client has a visitor filter setup to filter activities from their IP address. Completion actions donot occur on filtered visitors.

B. The email form field was set upto exclude free email addresses,so even though they submittedthe form successfully, the Gmafladdress they used prevented the completion actions from running.
C. The client did not un-pause the completion actions.
D. Kiosk mode was enabled on the form, so completion actions did not run.

2. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A. Only pass on leads that are very active on your site no matter the company profile.
B. Implement a blended lead scoring and grading system.
C. Automatically assign all leads to sales reps in a round-robin system
D. Add more landing pages and forms to your site to increase the number of conversion opportunities.

3. How can a prospect’s score be changed?
A. Through automation
B. Through scoring model changes
C. Through completion actions
D. All of the above

4. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

A. Pardot only shows this information on the lead record.
B. Once converted, this information shows on the account record and not the contact
C. The administrator needs to create lookup fields on the contact to see this from the lead.
D. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.


5. Which adheres most closely to email sending best practices?

A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
B. Establish a consistent, predictable cadence for your email communications.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.


6. What information can you access on the Prospect List?

A. Prospect's Name
B. Prospect's Grade
C. Prospect's Email Address
D. Prospect's Company
E. Prospect's Score
F. Prospect's Title
G. Date of when the prospect converted from a visitor
H. Date of prospect's last activity

7. What does the gear icon on the prospect list allow you to do?

A. Assign
B. Copy
C. Delete
D. Edit

8. Where on a prospect record would you look to see if a prospect had registered for a webinar?

A. Contents
B. Insights
C. Prospect Activities
D. Custom Fields

9. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record. 
A. True
B. False

10. Arrange the steps to Access a Prospect Record:
A. Select Prospect
B. Mouseover Prospects
C. Click Prospect List

A. A B C
B. A C B
C. B C A
D. C A B

11. The "related" tab of the prospect record displays prospects that have what in common?
A. Email Domain
B. Company
C. Assigned user
D. Score

12. Which is NOT a way to assign a custom role to a user?

A. Add a user to a Custom Role directly from their User Record.
B. Add a batch of existing users to a Custom Role using table actions
C. Edit an existing Default Role, and it will automatically convert to a Custom Role.
D. Assign new users to a previously created Custom Roles during the import process.

13. What editions of Salesforce can sync with Pardot?

A. Professional Edition and higher
B. Standard Edition and higher
C. Enterprise Edition and lower

14. What type of fields are not supported by the Pardot sync? 

A. Formula fields
B. Number fields
C. Record Type fields
D. Geolocation fields
E. Text Area (rich) fields

For More Info Refer These links:
http://help.pardot.com/customer/portal/articles/2127364-mapping-salesforce-and-pardot-custom-fields
https://help.salesforce.com/articleView?id=Why-is-my-field-not-syncing&language=en_US&type=1

15. If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from? 
A. Lead field
B. Contact field

16. What information cannot be displayed as a graph (line or bar) on the dashboard?

A. Prospects Created
B. Conversions
C. Opportunities Created
D. Opportunities Lost
E. All Prospects

17. Administrators can reset passwords for users

A. True
B. False

18. New feature alerts can be found at the top of the dashboard.

A. True
B. False

18. There are absolutely no restrictions on how you assign custom users abilities.

A. True
B. False

19. Which of these are default user roles?

A. Administrator
B. Admin Vacation
C. Marketing
D. Sales Manager

E. Sales Manager's Assistant
F. Sales User

20. Identify the differences between default and custom roles. Default roles are included with Pardot
A. Default roles are included with Pardot
B. Default roles can be edited
C. Custom roles can be edited
D. Custom roles can be created from a default role
E. Default roles can be deleted
F. Custom Roles can be created from scratch

More info here: https://help.salesforce.com/articleView?id=pardot_users_custom_roles.htm

21. Users can be imported into Pardot
A. True
B. False

22. Arrange these events in sequence:
A. The visitor is now a prospect.
B. A visitor submits a conversion form
C. A cookie is applied
D. The prospect's activity history is available to view in Pardot
E. Visitors access your company website


A. E C B A D
B. E B A D C
C. C B A D E
D. A D E C B

23. A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
A. True

B. False

24. Form or Form Handler? I want to integrate with a third-party system.
A. Form
B. Form Handler

25. Form or Form Handler? I need to maintain my current lead flow.
A. Form
B. Form Handler

26. Form or Form Handler? I need total control over my form's appearance.
A. Form
B. Form Handler

27. Form or Form Handler? I need data de-duplication in the CRM.
A. Form
B. Form Handler

28. Form or Form Handler? I want to use progressive profiling to personalize my form.
A. Form Handler
B. Form

29.  Form or Form Handler? I need to be able to edit and change my form directly.
A. Form
B. Form Handler

30. Why is a reCAPTCHA displayed when I did not choose to display it?
At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCaptcha.

31. Completion Actions are retroactive.
A. True
B. False

32. Form or Form Handler? I want to use progressive profiling to personalize my form.
A. Form Handler
B. Form

33. Form or Form Handler? I need to be able to edit and change my form directly.
A. Form
B. Form Handler

34. Why is a reCAPTCHA displayed when I did not choose to display it?
At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

35. What is the main difference between automation rules and segmentation rules?
A. Segmentation rules do not run retroactively
B. Automation rules do run retroactively
C. Automation rules run continuously, segmentation rules run once.
D. Neither will "unmatch" prospects

Screen Shot 2018-09-05 at 14.41.17.png

36. Which of the following can "unmatch" prospects?
A. Automation Rules

B. Segmentation Rules
C. Dynamic Lists

37. Identify three webinar connectors for Pardot
A. ReadyTalk, GoTo Webinar, WebEx
B. WebEx, JoinMe, GoTo Webinar
C. Zoho, WebEx, ReadyTalk
D. Adobe Connect, Lync, BlueJeans

38. Identify the paid search ad platforms for which Pardot has a native integration.
A. Google AdWords
B. Bing
C. Yahoo
D. All of the Above

39. What factors are involved with and determine email deliverability?
A. Sender Policy Framework (SPF)

B. Domain Keys
C. Sender ID
D. Whitelist
E. CAN-SPAM

40. What are the benefits of warming up an IP address?
A. Increase Deliverability
B. Avoid IP Blacklisting
C. IPs don't work well when cold
D. Build up email reputation

 

41. What is an ideal Click-Through Rate (CTR)?
A. 1%
B. More than 5%
C. More than 2%
D. Less than 1%

42. When is a prospect automatically removed from future email sends?
A. Soft Bounce
B. Hard Bounce
C. Any Bounce
D. None
E. After 5 Soft Bounces

43. What is Lead Qualification? (select two)
A. The process of determining when a prospect is ready for follow up from your sales team.
B. The process of determining when a prospect is ready for follow up from your marketing team.
C. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

 

44. What is a good default sales ready lead score?
A. 75
B. 50
C. 200
D. 100

 

45. What is the baseline grade assigned to a prospect?
A. C
B. D
C. B
D. A

46. What does Pardot sync first with Salesforce?
A. Contacts
B. Leads

47. The baseline grade will show on the prospect profile at all times.
A. True

B. False

48. What is a good bounce rate?
A. Less than 5%
B. More than 20%
C. Less than 10%
D. More than 10%

49. How often does Pardot sync with Salesforce?
A. 5 minutes
B. Real time
C. 10 minutes
D. 30 minutes

 
50. What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

A. Name
B. Company
C. Phone
D. Email address 

51. If the information in Salesforce differs from the information in Pardot, by default what information will be kept?
A. The information in Salesforce will override the information in Pardot
B. The information in Pardot will override the information in Salesforce
C. All information will be kept, which may result in two records for one person
D. The differing information will be deleted from both Salesforce and Pardot, which may result in blank records
https://help.salesforce.com/articleView?id=pardot_default_prospect_field_mapping.htm&type=5

52. When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?
A. The last campaign of the first contact associated to the opportunity.
B. The first campaign of the last contact associated with the opportunity
C. The first campaign of the first contact associated with the opportunity
D. The last campaign of the last contact associated with the opportunity
https://help.salesforce.com/articleView?id=pardot_opportunity_syncing.htm&type=0

53. Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.
A. True
B. False

54. By default Pardot will sync with what types of accounts in Salesforce?
A. Contact Accounts
B. Lead Accounts
C. Persons Accounts

55. By default (using business accounts) Pardot creates new records as:
A. Leads
B. Contacts

56. You can set up Pardot yourself to sync with Person Accounts.
A. True
B. False

57. What could cause standard sync actions from occurring?
A. A large sync queue
B. Connector is not verified or has become unverified
C. Salesforce API limit has been reached
D. All of the above

58. You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
A. True

B. False

59. What information can you find about your competitors in Pardot?
A. Alexa rank

B. BBB score
C. News article mentions
D. Number of inbound links
E. Number of indexed pages

60. What are the daily system generated emails?
A. Daily prospect activity emails (for my prospects)
B. Daily prospect activity emails (for all prospects)

C. Prospect assignment notification
D. Daily prospect assignment emails
E. Daily visitor activity emails

F. Starred prospect activity alerts
G. Weekly search marketing email (sent on Mondays)

61. What are the limitations of connecting Pardot to a Salesforce Sandbox account?
A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

B. You cannot sync with a sandbox at all
C. Pardot can’t “wipe” data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.

62. What is the best practice when users leave the company and have assigned prospects?
A. Reassign all prospects in the CRM
B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
C. Delete the user from Pardot
D. All of the above
E. A & B

63. What are the key technical items required to set up during implementation?
A. Tracking Code
B. CNAME

C. Email Authentication
D. IP Whitelisting
E. Using Custom Fonts

64. A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
A. True
B. False

65. The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.
A. True
B. False

66. What is tracked by the custom email links generated by Pardot?
A. Link clicks
B. Page visits
C. Email opens

D. Form completions
E. Unsubscribe

67. What does the Data.com connector allow you to do?
A. Sync all your prospects to Salesforce
B. Connect with your meeting software
C. Quickly jump into the Data.com results for a prospect or their company

68. A user needs to be able to import and export lists. What user role do you give them?
A. Sales
B. Sales Manager
C. Marketing
D. None of the above

Screen Shot 2018-09-07 at 08.17.04.png

69. You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?
A. Form report
B. Conversions report
C. List email report
D. Prospect lifecycle report

70. You want to track prospects that click on a banner ad. What do you use?
A. Custome redirect

B. Page actions
C. Lead scoring and grading
D. Completion actions

71. What happens if a prospect is removed from a drip program and later added back?
A. They will start the drip campaign again.
B. Prospects can't be added to drip campaigns after they have been removed.
C. They will skip the first step and move to the second step.
D. They will resume the drip where they left off

72. What report allows you to see how successful or active a form has been on your site?
A. Campaign reports
B. Landing Page reports
C. Form reports
D. Conversion reports
E. None of the above

73. You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?
A. Set them up as a one-to-one email user only
B. Set them up as a Marketing user and then control how many emails can be sent.
C. You can't send one-to-one emails out of Pardot.
D. Set them up as a Sales user in Pardot

  Sales Sales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects, but can’t send list emails. They can view, edit, and export the prospects assigned to them.

Sales
Sales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects, but can’t send list emails. They can view, edit, and export the prospects assigned to them.

74. How can an admin find the number of mailable prospects in their database?
A. View all Segmentation lists
B. Navigate to the prospect list and select "Mailable Prospects"
C. View the sync queue
D. Navigate to the overview section

75. You want to export a list of prospects, but you only need the default fields. What can you use?
A. Use the Simple Export option
B. Use the Express Export option
C. Copy and paste the information from the Prospect table into Excel.
D. You have to export all the fields. Pardot doesn't allow you to choose only the default fields.

An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

76. What can the GoToWebinar do?
A. Allow you to view prospects who canceled their registration
B. Display registrations and attendance as activities
C. Register prospects for GoToWebinar events
D. Register filtered prospects
E. All of the above

You can:
- Register prospects for GoToWebinar events
- Display registrations and attendance as activities
- report on registrations and attendance
- automatically pull in prospects who exist in GoToWebinar but not Pardot
- Canceled registrations are not reflected in Pardot

77. What are 2 ways to define a user's role?
A. Directly from the user record

B. During the prospect user process
C. During the user import process
D. When assigning a prospect to a user

78. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?
A. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
B. No, it's not possible to change a Pardot campaign by clicking on a custom redirect.
C. No, a Pardot campaign will always stay the same since it's a first touchpoint.
D. Yes, the Pardot campaign will change based on the page the custom redirect links to.

If you want to change a Prospect’s Pardot Campaign, you can accomplish it via Automation Rules, Form completion actions, and more.

79. What are 3 social posting connectors Pardot offers?
A. Twitter
B. Instagram
C. Facebook
D. LinkedIn

E. Snapchat

80. How can a Prospects score be changed?
A. Segmentation rule
B. Profile
C. Completion Actions
D. Manually

81. How can you send an automated email to a prospect after they fill out a form?
A. Using an Automation Rule

B. Using a Completion Action
C. None of the above
D. Using a Segmentation Rule

82. Does an automation rule ever match a prospect more than once?
A. Yes, automation rules run every time.
B. No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

83. How do you use an automation rule to opt out prospects?
A. You can't use an automation rule to opt-out prospects.
B. Change prospect field value: 'Do Not Email' to 'Do Not Email'
C. Change prospect field value to Opt-out

84. When are visitors converted to prospects?
A. When they run through completion actions
B. When an automation rule runs
C. When a prospect fills out a form or form handler
D. When the prospect visits a Pardot landing page

85. How long does it take a drip program to start after unpausing it?
A. Within 5 minutes
B. Instantly
C. Within an hour
D. Within one business day

86. Why should you set a form to Always Display?
A. To get a higher form conversion rate
B. To always show the form when someone returns to the page.
C. To prevent spammers from filling out the form
D. To ensure the prospect gets scored and graded.

87. Can you tie multiple Salesforce accounts to one Pardot account?
A. Yes, but you will have to contact support to set this up
B. Yes, but it's not available for Pardot standard accounts
C. Yes, you just add a new connector.
D. No, you can only sync to one Salesforce account.

No — you can only have one CRM connector at a time in Pardot. If you have an existing CRM connector, you'll need to delete it before you can add a different connector.

88. How can you ensure your email doesn't get stuck in spam?
A. Create a text version of the email
B. Create clear calls-to-action
C. Add domain keys and SPF
D. Create a mobile-friendly version of the email
E. Remove the unsubscribe from the email

- create a text version
- avoid spammy words in the email copy
- Check image to text ratio
- Add domain keys and SPF

89. How can you preview/test matches for automation rules before you run them?
A. Run the automation rule to see how many matches there are.
B. Use the automation preview option.
C. Create a list and see how many prospects are affected.

You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules — often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.

90. Creating or marking an opportunity as lost will result in the change of a prospect's score
A. True

B. False

91. How can you delete a prospect?
A. Through a completion action.
B. Through an automation rule.
C. You can't delete prospects.
D. Through the prospect table actions.

When you delete a prospect, the record is moved to the recycle bin. From the recycle bin, you can restore the prospect or permanently delete the record at any time. Deleting a prospect in Pardot does not delete the record it’s syncing with in Salesforce. You can delete a prospect in several ways.

92. How can an action be applied to a prospect who views a specific page of a website?
A. Through automation rules
B. Through scoring
C. Through completion actions
D. Through page actions
E. None of the above

93. Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
A. True
B. False

When creating a Pardot form to register a prospect for a webinar, you must, at a minimum, include these three required fields to successfully register the prospect for a webinar.

94. What will undelete a prospect?
A. If the deleted prospect is imported into Pardot with the same email address
B. If the deleted prospect visits a web page
C. If the deleted prospect re-converts by filling out a form with the same email address

- if the deleted prospect is imported into Pardot with the same email address
- If the deleted prospect re-converts by filling out a form with the same email address
- if the deleted prospect clicks a custom redirect
- if a deleted prospect downloads a non image file
- if the deleted prospect has an associated record in the CRM.

95. What does a marketing user have access to in Pardot?
A. Prospect management
B. Can see users and groups
C. Can only import prospects

D. None of the above
E. Creating new lists, forms, landing pages and send list emails.

96. What activities are completion actions available for?
A. Automation rules
B. Emails
C. Forms / Form Handlers
D. Custom Redirects
E. Page actions
F. Files

https://www.pardot.com/blog/completion-actions/

97. What are 3 webinar connectors Pardot offers?
A. WebEx

B. Adobe Connect
C. ReadyTalk
D. GoTo Webinar

E. AnyMeeting

98. When do prospects sync to your CRM?
A. When the prospect fills out a form on a landing page
B. When a prospect has been assigned to a user or queue.
C. When the prospect has a lead score greater than 50
D. When the prospect visits a landing page
E. When a prospect is created manually in the Pardot database.

99. Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
A. An Automation Rule
B. Add rules to the Pardot tracking code.
C. Completion Actions with a filter
D. Visitor Filters

https://help.salesforce.com/articleView?id=pardot_admin_filters_parent.htm&type=5

100. Completion actions only affect prospects not visitors?
A. True

B. False

101. How can you set a prospect's first touch campaign?
A. Using automation rules.
B. Using completion actions
C. None of the above
D. Using segmentation rules.

102. A client wants to submit data to Pardot as well as their own database. What do you recommend they use?
A. A third party tool
B. This is not possible
C. Pardot API
D. Data.com connector
E. Pardot form handlers

103. When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.
A. True
B. False

https://help.salesforce.com/articleView?id=pardot_connectors_gotowebinar_considerations.htm&type=5

104. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
A. Automation rule and completion action
B. Segmentation rule and completion action
C. Dynamic list and automation rule
D. Completion action and dynamic list


105. LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website. How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

A. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
C. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

106. LenoxSoft's marketing team shares a list of company names of all external visitors on
their website with the regional sales managers. The regional managers use this list for
cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?


A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions
to notify managers.
B. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify
managers.
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity
emails.

D. Enable Send daily visitor activity emails; Enable Send daily prospect activity
emails (for my prospects).

107. Which activity can be used to trigger an increase or decrease in a prospect's score?
A. Forwarding an email
B. Printing an email
C. Unsubscribing from an email
D. Clicking a link in an email
E. Opening an email

108. What is the fastest way for an Administrator to create a one-time list of prospects who match specific Criteria?
A. Use an automation rule.
B. Use a segmentation rule.
C. Use a dynamic list.
D. Use a completion action.

109. What does the Google Analytics connector allow Pardot to do?
A. Update the conversion field in Google Analytics.
B. Sync prospects with Google AdWords.
C. Send emails to prospects from Gmail.
D. Append UTM parameters to a prospect record.

110. If a form is added to a landing page, where will the submissions be reported?
A. On the form's layout template
B. On the landing page's layout template
C. On the form
D. On the landing page

110. What should you do when multiple users are editing an email template at the same time?
A. Multiple users cannot edit the same email template at the same time
B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

111. What is the limit of social posting connectors you can create in your Pardot account?
A. Five accounts per platform
B. One account per user role, per platform
C. There is no limit of accounts per platform
D. One account per platform

https://help.salesforce.com/articleView?id=pardot_connectors_social_posting_parent.htm&type=5

112. How many times can one automation rule match an individual prospect?
A. 2
B. 3
C. 1
D. 4

113. Which three user role security limits can be added to an individual user account?
Choose 3 answers
A. Max number of prospects the user can manually delete
B. Max number of prospects the user can export
C. Max number of prospects the user can manually create
D. Max number of records a user can import
E. Max number of emails the user can send

114. Which variable tag can be used on your layout template for landing pages?
Choose 3 answers
A. %%title%%
B. %%name%%
C. %%description%%
D. %%form%%
E. %%content%%

https://www.pardot.com/blog/layout-templates/

115. An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. What automation tool should the Administrator use to create this list?
A. Static List
B. Completion Action
C. Automation Rule
D. Dynamic List

116. A visitor clicks on a custom redirect with an action of adding a tag. The visitor then fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list. What happens to the prospect?
Choose 3 answers
A. The prospect will be tagged.
B. The prospect activities will show that the custom redirect was clicked.
C. The prospect will be added to the list.
D. The prospect activities will show that the form was successfully completed.
E. Nothing will happen to the newly converted prospect because it was their first submission.

117. A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate. What happens to the prospect records based on these activities?
Choose 3 answers
A. Kate s prospect record will show her clicking on the link and be filling out the form. 
B. Bob s prospect record will show him clicking on the link and filling out the form. 
C. Kate s prospect record will have a tag of \clicked\ applied to it. 
D. Bob s prospect record will have a tag of \clicked\ applied to it. 
E. Bob s visitor record will have a tag of \clicked\ applied to it.

118. Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A. The Dashboard
B. The Sent Emails Page
C. The System Preferences Page
D. The Admin Overview Page

The correct answer is: Admin-Domain Management.

119. Which Salesforce field type is unsupported for syncing with Pardot?
A. Formula
B. Number
C. Picklist
D. Lookup

120. The Facebook connector allows you to post to what type of Facebook account?
Choose 2 answers
A. Personal Pages
B. Linked Instagram Pages
C. Video Pages
D. Company Pages

121. On what type of Domain does Pardot set cookies?
Choose 2 answers
A. Pardot domains
B. Tracker domains
C. Social media domains
D. Mobile domains

https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5

122. How can you change a prospect's Pardot campaign?
Choose 2 answers
A. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria
B. Create an automation rule to change Pardot campaign for prospects meeting certain criteria
C. Manually change the prospect's Pardot campaign when editing the prospect record

D. Add the prospect to a static list

123. A form is created to automatically register prospects to a webinar upon submission. What automation tool would you use to accomplish this?
A. Adding a form completion action as criteria for a dynamic list to be used as a recipient list
B. Adding a completion action to register prospects on the form
C. Creating an automation rule to register prospects based on the form submission
D. Creating a segmentation rule to register prospects based on the form submission

124. How many CRM connectors can a Pardot instance have verified at one time?
A. 1

B. 2
C. 5
D. Unlimited

125. What Pardot asset would an Administrator create in order to collect the information from prospects who are interested in being notified for an upcoming product launch?
A. Email template with a form embedded into the HTML
B. Drip program with product launch details
C. Landing page without a form
D. Landing page with a form

126. When looking at a landing page report, what does unique submissions represent?
A. The number of individual prospects who submitted the form at least once.
B. The number of individual prospects who viewed your landing page at least once.
C. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
D. The total number of times a form on the landing page has been successfully completed.

127. What triggers a prospect record to sync from Pardot to the CRM?
Choose 2 answers
A. Landing page submission
B. Mapping new custom fields
C. Form submission
D. Opening an email

https://help.salesforce.com/articleView?id=pardot_activities_that_trigger_a_sync_from_pardot_to_salesforce.htm&type=5

128. An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it. What is the best way to create this type of list?
A. Use completion action on the form to automatically add anyone who completes it to the list.
B. Use a dynamic list that matches prospects as they complete the form.
C. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
D. Use table actions to add prospects who have completed the form to the list.

129. What is a difference between a dynamic list and a static list?
A. You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list
B. You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list
C. You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added
D. Dynamic lists are retroactive while a static list cannot be retroactive

130. What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?
A. The Pardot sync checkbox is checked
B. The first and last name fields are not empty
C. The Pardot URL field is not empty
D. The lead/contact URL in Salesforce contains "Pardot"

131. What does Pardot use to track HTML email opens?
A. A tracking pixel loads on HTML mails when images are downloaded.
B. Opens are only tracked if a link is clicked; otherwise they are not tracked.
C. A tracking link is used as soon as a prospect clicks to open the email.
D. A tracking pixel loads on text emails when images are downloaded

132. What user role must a Pardot user have in order to verify the Salesforce connector?
A. Sales Manager
B. Sales
C. Administrator
D. Marketing

133. Which three activities can increase or decrease a score in the baseline scoring system?Choose 3 answers
A. Landing page error
B. Webinar attended

C. Assigned to a user
D. Unsubscribed from email
E. Form submission

134. How can you add a prospect who visits a pricing page to a list?
A. Create a page action
B. Create an automation rule
C. Use a Tag
D. Create a segmentation rule

***remember that the page should contain Pardot tracking

135. Which two events allow for a prospect's Pardot campaign to be set?
Choose 2 answers
A. When the Google Analytics connector is enabled within Pardot, which will associate prospects with your third-' party campaigns
B. When you add prospects to a static list
C. When new prospects are imported into Pardot via a .csv file
D. When you associate a profile with the prospects

136. What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers
A. Adjust the lead settings in Salesforce.
B. Add a new lead record type in Salesforce.
C. Add a new custom contact field in Salesforce.
D. Add a new custom lead field in Salesforce.

137. An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent?
A. Configure an automation rule to send the email when "Request a Demo" landing page has been successfully ' completed.
B. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
C. Configure an autoresponder email to send as a completion action when the "Request a Demo" landing page has been submitted.
D. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.

138. What Pardot function should you use to track prospect engagement on a banner ad on a third party site?
A. Page action
B. Campaign tracking code
C. Custom redirect
D. Landing page

139. Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
A. Create a special campaign to track pricing pageviews
B. Create a Page Action set to Tag prospects as having viewed it and add them to a list
C. Create a Form with a Completion Action to send a pricing sheet
D. Create a Dynamic List based on page view to segment automatically

140. What information is required when creating a prospect manually?
A. Campaign, Email, Profile, Score
B. Account, Email, Profile, Score
C. Campaign, Company, Email, Score
D. Campaign, Email, Full Name, Profile

141. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can you create to prevent them from getting assigned?
A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. 0 Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

142. What would make the Salesforce connector become unverified?
A. The Salesforce account has reached the limit of the number of lead or contact records that could be created
B. The Pardot account has reached the limit of the number of prospect records that could be created
C. The connector user's Pardot password was changed
D. The connector user's Salesforce password was changed

If you change the username or pasword the connector won't work.
Update the details in Pardot and re-verified the connector.

143. How can an anonymous visitor convert into an identified prospect?
Choose 2 answers
A. Matching an automation rule
B. Submitting a form on a landing page
C. Clicking on a tracked link in an email
D. Viewing more than one web page

144. How can an interested lead that comes to your company's website and fills out your Contact Us form receive a follow-up email each time he or she submits?
A. Use a dynamic list to use as a recipient list on an email send
B. Send using the form's completion actions
C. Send using a segmentation rule
D. Send using an automation rule

145. The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect? 
A. The prospect will receive the email Monday.
B. The prospect will receive the email Friday.
C. The prospect will receive the email Tuesday.
D. The prospect will receive the email Saturday.

What is the function of the Monthly Cohort Report? 
A. To show graphically all prospects and opportunities created within the time period designated
B. To show how many opportunities are linked with prospects
C. To show how many prospects have been sent to Salesforce within the time period designated
D. To show how many prospects have been created based on the most popular campaigns
 
146. A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?Choose 3 answers
A. Check the Profile tab to make sure the prospect has the right drip program profile.
B. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.C. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
D. Check the Overview tab to determine whether the prospect is unmailable.
E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

147. What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?
A. Progressive Profiling
B. "Not you?" Link
C. Kiosk/Data Entry Mode
D. ReCAPTCHA

148. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead’s Pardot information (score/grade) transferred over. How do you address this issue?
A. Pardot only shows this information on the lead record.
B. Once converted, this information shows on the account record and not the contact.
C. The administrator needs to create lookup fields on the contact to see this from the lead.
D. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

149. How can a prospect’s score be changed?
A. Through automation rules.
B. Through scoring model changes.
C. Through completion actions.
D. All of the above.

150. Which adheres most closely to email sending best practices?
A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
B. Establish a consistent, predictable cadence for your email communications.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.

Kristina AlexandraComment