How to prepare for Pardot Consultant exam in 2 weeks?
Recently, after 2 years of hands on experience with Pardot I decided to register for Pardot Consultant exam. I got my Pardot Specialist certification last year in February 2017 and in the beginning of the August 2018 decided to proceed with the Pardot Consultant certification. I honestly need to say that this is officially the first exam that I really enjoyed taking. All the questions and answers really made sense. I guess knowing the system inside out in the answer, but I honestly think it was very reasonable. Need to admit though that I used all 105 minutes. When I was chatting with some people from the community that are more in the beginning of their journey, they very boldly admitted that the length of the questions and the average time for each in very short and if you do not know the answer you don't really have much time to sit around and think.
The aim for this post it to give you a rich bland of materials to revise with the info you should really understand well and know how it’s done in practice. If you are only in the beginning of your Pardot journey, I would highly advise to aim for Pardot Specialist. And consider passion Pardot Consultant only after 3-5 full end-to-end Pardot implementations. :)
The Pardot Consultant certification is designed for those who have experience implementing Pardot solutions in a customer-facing role. So all the questions are very scenario based or very specific in regards the options and functionalities that you get on the tabs.
In a nutshell you must understand the following concepts on how to:
Manage users, prospects, and data
Maintain and customize the Salesforce Integration
Build emails, forms, and automation tools
Quick facts about the exam:
60 multiple-choice/multiple-select questions* (5 unscored items will be added)
105 minutes allotted to complete the exam (time allows for unscored questions)
70% is the passing score
No hard-copy or online materials may be referenced during the exam
Prerequisite: Salesforce Certified Pardot Specialist Credentia
The Salesforce Certified Pardot Consultant candidate has the experience, skills, knowledge, and ability to:
Identify and understand a customer's current marketing to sales strategy.
Map customer goals to Pardot features.
Design a strategy to meet customer business needs based on an analysis of key
Recommend automation processes to achieve business objectives.
Recommend Pardot tools and features (Salesforce Engage) to implement marketing to sales strategy.
Develop and recommend a data and content migration strategy.
Articulate the implications and importance of technical setup.
Analyze existing lead qualification strategy and make recommendations for translating into Pardot.
Analyze existing lead nurturing strategy and make recommendations for translating into Pardot.
Analyze existing lead generation strategy and make recommendations for translating into Pardot.
Develop and recommend a scalable way of organizing data and assets in Pardot.
Analyze data generated in Pardot Reports to make recommendations for system optimization.
Invest time in studying the resources listed in this Exam Guide and any additional study materials provided by Pardot.
You can read more in the official Pardot Certification Exam Guide.
To prepare for the exam use the help & training online resources:
Video: Email Overview
Downloadable Content: Salesforce Connector Set Up Guide
Downloadable content: Salesforce Engage Admin User Setup: A Guide for the Admin User
Help & Training: Automation Rules
Help & Training: Pardot Administration
Help & Training: Choosing the Right Automation
Help & Training: Lead Generation with Forms and Form Handlers
Help & Training: Email Marketing with Pardot
Help & Training: Target Prospects with Custom Content
Help & Training: Grading Prospects
Help & Training: Pardot Reporting
Help & Training: Scoring Prospects
Help & Training: Email Sending Reputation and Deliverability
Help & Training: Using Pardot and Salesforce Campaigns to Report on ROI
White Paper: Complete Guide to Lead Nurturing
White Paper: Content Creation Guide
White Paper: Marketing Automation Buyer’s Guide
White Paper: Scoring and Grading Handbook
White Paper: The Complete Guide to B2B Email Marketing
Pardot Lab: Lead Nurturing Lab
Trailhead Trailmix: Become a Marketing Automation Trailblazer with Pardot
I have created another blog post where I have 150 practice questions you should review before the exam.
Below you can view a list of all available quizlets I found online:
Additionally I found these files very helpful:
Below you can see 5 questions that I GOT during my exam:
1. A client submits their Pardot form to test the form’s completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
B. The ’email’ form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
C. The client did not un-pause the completion actions.
D. Kiosk mode was enabled on the form, so completion actions did not run.
2. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
A. Only pass on leads that are very active on your site no matter the company profile.
B. Implement a blended lead scoring and grading system.
C. Automatically assign all leads to sales reps in a round-robin system.
D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
3. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead’s Pardot information (score/grade) transferred over. How do you address this issue?
A. Pardot only shows this information on the lead record.
B. Once converted, this information shows on the account record and not the contact.
C. The administrator needs to create lookup fields on the contact to see this from the lead.
D. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
4. How can a prospect’s score be changed?
A. Through automation rules.
B. Through scoring model changes.
C. Through completion actions.
D. All of the above.
5. Which adheres most closely to email sending best practices?
A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
B. Establish a consistent, predictable cadence for your email communications.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.
I hope this was helpful.
If you have any questions or recommendation on how to improve this post, please let me know in the comments below or send me a direct main via Contact Me tab on the top right corner. :)