Easily Track Your Competitors in Pardot
Track how well your site stacks up against your competitors in general SEO terms. View competitor data, like the number of inbound links, page and domain authority, links to the root domain, root domain external links, and Alexa Rating.
Navigate to Marketing | Search Marketing | Competitors.
Click + Create New Competitor.
Enter the competitor name and URL.
Click Create Competitor.
Please see an example results for tracked Competitors in Pardot.