How to measure your Marketing Success?

by Kristina Alexandra

Before you start implementing any new marketing initiatives ask the following questions:

What are your goals?
Be specific:
- Click/Open Rate
- Conversions
- Unit Sold
- Revenue
- New Accounts Sold
- Company Culture/Attitude
- Awareness
- Market Share

Who is your audience?
Segment Your Database:
1. Prospect Data
- Age
- Gender
- Location

2. Organisation Type
- Non-Profit
- Franchise
- E-Commerce

3. Past Purchases

4. By Product Interest
- Use Page Actions (in Pardot)
- Forms/Landing Pages
- Surveys

5. Interest Level
- Clicks/Opens

6. Current Customers
- Evangelists
- Frequent Buyers
- One-Time Buyers

7. Event Attendance

What is your strategy?
Share relevant info about your products or services with your prospects:
1st Stage
- Checklist type of materials in setting up your product, educating about your services
- Sharing blog-posts
- Videos
- Whitepapers

2nd Stage
- Infographics
- Industry Reports
- Webinars
- Data Sheets
- Case Studies
- Product Demos
- ROI Calculators

3rd Stage
- Buyer's Guide
- Reviews
- Success Kit

What kind of messaging?
- Website
- Social
- Email
- Sales Enablement
- Partners

How do you measure success?
- Create Campaign performance Report
- Marketing Asset Reporting
- Video views/demographics/countries/age
- Most visited posts
- Most viewed website pages
- Emails with the biggest open rates (try email A/B testing)
- Landing pages with the biggest conversion (A/B tests)
- You want to know what is the 1st interaction point/source to learn how to attract new customers and have your prospects/customers like to see/read the most


1. Content Strategy
--> Is your content compelling?
- How many clicks/shares?
--> What responded?
- Notice Themes
- What kind of content?
--> How can you repurpose?
- Pull new ideas from your best content
- New formats

2. A/B Testing
--> Click Through Rate
- Industry average is 2%
--> Subject Lines
- Action words
- Questions
- Short/Direct
--> Call To Action
- Placement
- Colour
- Shape

3. Reporting
--> Assign Costs to Campaigns
--> Marketing Assets
- Forms/Landing pages
- Emails
- Social Posting
--> Campaign Influence

Radian6 User Roles. Who is - Full User, Requisitioner, Dashboard User, Read-Only User, Engagement Console Only and Super User.

by Kristina Alexandra

User Roles Overview

User Roles provide an organization with control over what individual users can do within Salesforce Radian6. The five User Types are:

Full User - This type of user has full access to the system. Users can configure Topic Profiles, update Topic Profiles, and have full control over the Radian6 Analysis Dashboard.

Requisitioner - This type of user has limited access to Topic Profile Configuration. An e-mail will be sent to a designated person requesting approval when they attempt to set up a new Topic Profile (they will see a popup notification informing them that an approval is required).

Dashboard User - Users of this type can adjust widgets and have full control over their Dashboard. They cannot create new Topic Profiles or reconfigure existing Topic Profiles.

Read-Only User - Users will have access to pre-defined dashboards. They cannot adjust/create widgets or Topic Profiles, and cannot create new Topic Profiles.

Engagement Console Only - Users will only have access to the Engagement Console and will not be able to access the Radian6 Analysis Dashboard.

Super User - The Super User role is an administrative role for your Radian6 environment. Super Users can add, delete, change and re-assign people’s User Roles, and have all the Radian6 environment access of a Full User.

What is Salesforce Radian6?

Salesforce Radian6 is a social media monitoring platform for marketers to study customer opinions on their products in real-time. For more details, please visit this link -

First Hand Review: Simplilearn’s Online Salesforce Admin & App Builder Certification Training Course

by Kristina Alexandra

There is no doubt regarding the capabilities of as a platform to enhance businesses for companies big and small. Salesforce is already used by more than 70% of Fortune 500 companies with only more and more shifting to Salesforce every year. With their business and ecosystem growing at a rate of more than 18% year-on-year, Salesforce is poised to be the market leader in the CRM space for years to come. 

But the real question is – how can you make a great career out of Salesforce. The first step to establish your Salesforce proficiency is to get certified. Salesforce certifications is one of the hottest topics in the Salesforce industry sought after by everyone from freshers to consultants alike. To pass the Salesforce certification exams, you have to ensure you have covered all the topics given in the Official Salesforce Study Guide for that exam. While there are dozens of resources online to study for the exams from blogs to online guides to flash cards, there are very few which cover all the topics comprehensively with a single focus to get you certified, and people often ask me to suggest a few of the same.

To help people make a more informed choice, I want to share my experience of reviewing one of probably the best sources for studying for the Salesforce Certification Exams – Simplilearn’s Salesforce Administrator and App Builder Certification Training Course.

What is the objective of the course?

This course is designed to ensure that you learn Salesforce, master the concepts of Salesforce Administrator, Salesforce Platform App Builder, and clear the ADM 201 & DEV 401 certification exams in the first attempt and get job-ready by the end of the course. The training will help you understand how to administer & configure Salesforce by following the principle of “learn by doing”. The entire training is conducted on the Salesforce platform, so it’s the most practical and hands-on way of learning the software.

Who should take this course?

This course is suited for the following candidates:

    •    Freshers who are planning to land a job in the Salesforce industry, or working professionals looking to make a career switch to Salesforce. The Admin and App Builder Certification are the foundation of Salesforce and it is advised to have extensive knowledge of both for anyone making a career in it.

    •    Working Professionals who want to add to their skillset by getting certified in Salesforce. Whether you’re a developer, technical engineer, admin, end-user etc. from any background like IT, Marketing or Sales, you can take up this course.

    •    Senior Managers, Technical leads etc. who are in a company using Salesforce for better understanding of the software to help in improving their business and leading teams using Salesforce.

How is the Training Delivered?

This course is available in two formats:

    •    Self-Paced Learning: You get access to 16+ Hours of High-Quality E-Learning content which are sets of videos made by industry-experts that you can study at your pace and is available for 180 days which is more than sufficient to finish and revise the course. I loved the content and the instructional methodology, and the demos are done on the Salesforce platform which you can emulate on your own in the Salesforce Developer Account.

    •    Instructor-led Live Online Classroom: The online classroom instructor-led program is offered via the “Flexi-pass” feature. This feature allows access to multiple batches of training, across time zones, for a period of 90 days. The Flexi-Pass also provides access to high quality e-learning content for 180 days to enable self-paced training. Also, all the live classes you attend are recorded and you get a lifetime access of the instructor-led sessions to revise them anytime in the future. 

Why you should take the course?

Reasons to definitely take the course.

    •    Course designed by the best: The course director is Mr. Ben McCarthy, a 7x Certified Salesforce Most Valuable Professional or in short, an MVP, an award given to only a few by Salesforce for their leadership and knowledge in the field. Mr. Ben has designed the course ensuring that the syllabus benefits people from all industries and he gives his input from time-to-time ensuring the course always remains updated.

    •    8 Real-World Industry Projects: When I spoke to a few customers regarding what they look for in a training, the most sought after feature came out to be industry projects. People take the training to finally be industry-ready and Simplilearn gives you a chance to do the same by providing 8 projects (4 newly added recently) from different industries to make sure that there is one for everyone. Also, students can take up all the projects if they want for extra practice to get an edge over others.

    •    Affordable: The Flexi-Pass (Instructor-Led Online Training + Online Recorded E-learning videos) comes at a cost of $1,399 in the US and Rs. 26,999/-, which is very affordable compared to many other players like Stony Point and Salesforce own training which is at around $4200. 

    •    Course Aligned to the Official Salesforce Study Guide: Mr. Ben, having been certified 7x times, knows from a first-hand experience how to prepare for the certification exams. And so, the syllabus for this course is exactly in alignment with the Salesforce Official Study Guide which ensures you don’t have to worry about any topic being missed. Even in the instructor-led classes, the trainers are really good and know the exact weightage for each topic that comes in the exam and plan the classes accordingly. So planning is something that you can definitely cross off from your to-do-list. 

    •    Simulation Tests, Case Studies, and Quizzes: I believe that whenever you study a course, there should always be knowledge check-points in between to test your knowledge and to reinforce what you’ve just learnt. This course has Industry Case Studies and Quizzes at the end of each Chapter to test your knowledge and ensure that you’ve understood a concept before moving on to the next one. Also, at the end of the course, there are 4 simulation test papers exactly in the same format as Salesforce Certification Exams that you can practice before clearing the main exam. Even in the Instructor-led training, the instructors consciously keep these knowledge checks at regular intervals for the same purpose. 

    •    Flexi-Pass: As already mentioned, you get access to multiple batches of the live instructor-led sessions over 90 days as well as access to the self-paced recorded videos. So whatever format of learning suits you, you have that option. 

    •    Course Completion Certificate: At the end of the course, you are entitled to a course completion certificate if you fulfil the following criteria.

    •    Completion of at least 85% of the eLearning course

    •    Submission of project as per course requirements

    •    Successfully meeting the project evaluation criteria set by our experts

The projects will seem easy if you take up the course sincerely. In fact, I like the criteria set as it makes sure that when you get the certificate, you also have done an industry-project to truly grasp the subject and also get industry-relevant experience. 

    •    Experience from past students

Professionals who have taken the Salesforce certification training in the past from Simplilearn seem extremely satisfied. From my due diligence, I found that the quality of the trainers and the course content is much appreciated by everyone. Many have landed their certification soon after completing the course. Some of the few reviews I have found from students are:

Mircea Iliescu (Co-Founder/Supply Chain Manager at BrandShout SRL) – Very clear and easy to understand! The trainer has good training skills, with a lot of patience towards us and our questions. And we end up learning by doing! The training clarified most of the topics that were not 100% clear to me. Keep up the good work!

Riju Mahadevan (Stock Controller at Meydan) - This course is exactly like a direct classroom coaching and that too in a very simplified manner. Concepts were explained well, giving clarity to begginners like me who has zero knowledge of Salesforce. Really appreciate Simplilearn for giving us the opportunity to attend this training.

What are the cons of taking up the course?

    •    The access period is 180 days which is more than enough for most Salesforce Certification Aspirants, but it would be much better to be able to select a shorter access period for a lower price to give finer control over the cost.

    •    The training is not free. There are some free resources from Salesforce and some blogs which offer free content to learn Salesforce, butwhile I say that, they are not organized and many times, not up-to-date also.    

Overall Recommendation

The course is a comprehensive practical-oriented solution to your preparation for the certification exams prepared by top experts in the Salesforce industry. It follows the right teaching methodology following the principle of “lean by doing” as the training happens on the Salesforce platform, having knowledge checks at the right points in forms of case studies and quizzes.  The project in the end ensures you get a wholesome revision and firm grasp of the entire course.

The self-paced module is available for just $699 in the US and Rs.7999 in India. The instructor led / online classroom module can be availed at $1399 in the US and Rs. 26,999/- in India. After looking around a bit, I’ve come to realize that it’s difficult to find a course in this price range which offers such an immense array of offerings being provided.

So overall, if you’re preparing to be certified or become industry-ready in Salesforce, I would recommend taking up this course.

End Notes

I hope this review would help you in deciding on your first or next big Salesforce course. If you have any questions about the program, I’ll be happy to share my views & perspective. If I don’t have the answer myself, I’ll reach out to people who do.

Click on the link below to view the course:

15 Podcasts That WILL Make You Smarter

by Kristina Alexandra

In this blogpost, I have listed my favorite 14 podcasts. I usually listen to Podcasts when I am in the shower, brushing my teeth, making my coffee or driving in the car. It is a fantastic way how to turn your daily "time wasters" into your favorite, mind engaging events. Listen on the go and learn from the Top experts in the field (obsoletely for free).

And, please share your favourite podcast with me as well?! I am always happy to discover new cool things.

1. This Week In Tech
This Week in Tech–casually referred to as TWiT , and briefly known as Revenge of the Screen Savers–is the weekly flagship podcast and namesake of the network. It is hosted by Leo Laporte and many other former TechTV employees and currently produced by Jason Howell. It features round-table discussions and debates surrounding current technology news and reviews, with a particular focus on consumer electronics and the Internet.

2. The ButtonClick Admin Podcast | For Admins, Developers, & Executives
The ButtonClick Admin podcast shines the light on real Salesforce Admins solving problems with clicks and not code. This 20 minute weekly podcast hosted by Mike Gerholdt and Gillian Madill feature a talk show format along with talented Salesforce Admins who are solving real problems in the cloud by implementing Enterprise CRM solutions and having fun doing it.

3. Good Day, Sir! Show - Salesforce Podcast
The Good Day, Sir! Show is a weekly technology and software development podcast, with a strong focus on the Salesforce platform. Keeping developers and non-developers informed with our own unique brand of casual, honest, and entertaining commentary.

4. Startups For the Rest of Us
If you like Mixergy, Entrepreneur on Fire, Tropical MBA,, SaaStr or the Tim Ferriss show, you'll love Startups for the Rest of Us. Join Mike Taber and Rob Walling as they share their insights and experience from the perspective of developers who are building their respective companies without Angel or Venture Capital. Together, they share what they learn as they travel this epic journey of entrepreneurship.

5. Stuff You Should Know
How do landfills work? How do mosquitos work? Join Josh and Chuck as they explore the Stuff You Should Know about everything from genes to the Galapagos in this podcast from

6. Coding 101
Join Father Robert Ballecer and Lou Maresca on Coding 101, a weekly instructional, project-oriented programming show with appeal for beginning to intermediate programmers. Using a combination of classroom-style teaching, guest programmers, and special interest segments, Coding 101 will offer beginner, intermediate and "applied" programming topics within several interchangeable modules. Learn programming languages such as Java, C++, Visual Basic, and more! Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.

7. This Week In Startups
Jason Calacanis and a rotating group of guest experts bring you this weekly take on the best, worst, most outrageous and interesting stories from the world of Web companies. Calacanis, a podcasting pioneer, gives you an insider's look at what's happening in the tech industry with his trademark blunt style and good humor. Looking to start your own company? Need strategies for improving your business or motivating your team? Just want to catch up on what's happening in Silicon Valley and beyond? Your journey begins here.

8. The Skeptics Guide
The Skeptics' Guide to the Universe is a weekly Podcast talkshow discussing the latest news and topics from the world of the paranormal, fringe science, and controversial claims from a scientific point of view. -The Skeptics' Guide to the Universe: Your escape to reality -Produced by the New England Skeptical Society in association with the James Randi Educational Foundation(JREF) :

9. The Tim Ferriss Show
Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages. Newsweek calls him "the world's best human guinea pig," and The New York Times calls him "a cross between Jack Welch and a Buddhist monk." In this show, he deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.

10. The School of Greatness with Lewis Howes
Lewis Howes is an author, Lifestyle Entrepreneur, former pro athlete and world record holder in football. The goal of the School of Greatness is to share inspiring stories from the most brilliant business minds, world class athletes and influential celebrities on the planet; to help you find out what makes great people great.

11. Robb Wolf - The Paleo Solution Podcast
Robb Wolf, author of The Paleo Solution, is a former research biochemist and one of the world’s leading experts in Paleolithic nutrition. Wolf has transformed the lives of tens of thousands of people around the world via his top ranked iTunes podcast and wildly popular seminar series.

12. Young Entrepreneur Lifestyle: Business | Productivity | Personal Development
It’s time to do life and business on your terms! Young Entrepreneur Lifestyle is a podcast dedicated to bringing Results, Guidance, and Excellence to entrepreneurs worldwide. Practical advice and proven strategies that will help you create YOUR ideal lifestyle. If you are serious about taking your life and business to a whole new level, this podcast is for you. Peter delivers real actionable strategies and inspiration that will help elevate every area of your life and business. Everything has changed, and the rules you’ve been taught don’t apply anymore. The world has enough followers, it’s time to become a Game Changer. Subscribe and get a new episode every Thursday. Hosted by Nick Palkowski

13. Business Bootcamp | Similar to the Dave Ramsey Show
Business Bootcamp Podcast is the Dave Ramsey Show for small business owners and entrepreneurs. Call in or ask a question and get concrete advice about your company from professionals if you are looking to START, GROW, OR SAVE your business! Hear REAL entrepreneurs, share REAL experiences, and REAL problems and get REAL solutions. Come on the show, live and in-person to turn your business around with free advice and consulting from the host, Mike Andes. Mike is getting his MBA on shares all that insight with entrepreneurs that listen. You will enjoy the podcast if you like podcasts such as: Entrepreneur on Fire with John Lee Dumas, Smart Passive Income with Pat Flynn, 1 Day Business Breakthrough with Chris Ducker, Startup Podcast with Alex Blumberg, The Tim Ferris Show, Charlene Johnson, Tim Ferriss, The Dave Ramsey Show, The Art of Charm, EntreLeadership, Clark Howard, This is Your Life with Michael Hyatt, and School of Greatness with Lewis Howes.

14. Young Female Entrepreneurs Vegas Tech
#YFEVegasTech is hosted by Jacqueline Jensen, COO of Ticket Cake and a #VegasTech superconnecter. Twice a month Jacquline introduces you to her female peers in the Vegas Tech scene via recorded live video.

15. This week in Google
Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and their guests talk about the latest Google and cloud computing news. Records live at every Wednesday at 4:00pm Eastern / 1:00pm Pacific / 20:00 UTC.


25 Books That WILL Change Your Life

by Kristina Alexandra

In this blog-post I wanted to share all my favourite books I have red in the past 3 years and, to be short in my description, are Mind-Blowing.

There is no particular order, but I really truly enjoyed all these books and learner from them.

Business & Wealth:

1. 6 Months to 6 Figures by Peter Voogd
About the author: "Peter Voogd started his first business when he was 15, and found himself broke, stressed and discouraged by the age of 22. By 23, he made his first 6 figure income, and 3 1/2 years later his earnings were over 1 million. He then took the same formula and applied it in another industry. Despite the challenge of lacking training or experience, he became the fastest manager to reach $1 million in annual sales in his company's 60 + year history, but left his 6 figure income because he felt his magnitude of mission growing."

2. Think and Grow Rich by Napoleon Hill
"Think and Grow Rich by Mr Napoleon Hill. Is a bestseller and one for all ages, a modern day classic filled with ideas which have the power to change your life and set you upon the path of learning and self development. This book conveys the experience of more than 500 men of great wealth, who began at scratch, with nothing to give in return for riches except THOUGHTS, IDEAS and ORGANIZED PLANS. Here you have the entire philosophy of moneymaking, just as it was organized from the actual achievements of the most successful men known to the American people during the past fifty years. It describes WHAT TO DO, also, HOW TO DO IT! It presents complete instructions on HOW TO SELL YOUR PERSONAL SERVICES."

3. The 4-Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

5. Rich Dad Poor Dad by Robert T Kiyosaki
Rich Dad’s CASHFLOW Quadrant is a guide to financial freedom. This book will change the way you think about jobs, careers, and owning your own business and inspire you to learn the rules of money that the rich use to build and grow their wealth.

6. The Compound Effect by Darren Hardy
No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.

7. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

8. #GIRLBOSS by Sophia Amoruso
Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age 22 she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school. Flash forward ten years to today, and she's the founder and executive chairman of Nasty Gal, a $100-million-plus fashion retailer. Sophia was never a typical CEO, or a typical anything, and she's written#GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.

9. Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future by Ashlee Vance
South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior.


1. Better Than Before: Mastering the Habits of Our Everyday Lives by Gretchen Rubin
Gretchen Rubin's answer: through habits. Habits are the invisible architecture of everyday life. It takes work to make a habit, but once that habit is set, we can harness the energy of habits to build happier, stronger, more productive lives.
So if habits are a key to change, then what we really need to know is: How do we change our habits? - Better than Before answers that question.

2. The 7 Habits of Highly Effective People by Stephen R. Covey
As the title of the book implies, Covey describes the seven habits of highly effective people and techniques for adopting the seven habits. Covey makes clear that an individual must make a paradigm shift before incorporating these habits into his/her own personal life. A paradigm is essentially the way an individual perceives something. Covey emphasizes that if we want to make a change in our lives, we should probably first focus on our personal attitudes and behaviors. He applies different examples via family, business, and society in general.
This book's focal point is on an approach to obtain personal and interpersonal effectiveness. Covey points out that private victories precede public victories. He makes the example that making and keeping promises to ourselves comes before making and keeping promises to others.
Habits 1, 2, and 3 deal with self-mastery. They move an individual from dependency on others to independence. Habits 4, 5, and 6 deal with teamwork, cooperation, and communication. These habits deal with transforming a person from dependency to independence to interdependence. Interdependence simply means mutual dependence. Habit 7 embodies all of the other habits to help an individual work toward continuous improvement.

3. Bounce: The Myth of Talent and the Power of Practice by Matthew Syed
The main message/goal of Matthew Syed's book Bounce is to discredit the established notion that success in highly complex tasks (athletics in this case) is entirely due to innate ability. Instead, he argues, it is thousands of hours of purposeful, challenging practice and determination to improve that create the superior skill observed in top athletes, chess players and professionals in other fields.
Syed writes in a conversational tone that is very engaging and easy to follow. He does a decent job articulating his arguments and uses scientific evidence, personal experience as a table tennis Olympian and anecdotes from famous athletes to back up his claims. Additionally, this book has plenty of good insight, for example: the amount of practice it takes on average to acquire a high level of skill in a particular activity; the difference between regular practice and purposeful practice; why certain races are falsely perceived to be "naturally" good at certain sports; how children respond when they are rewarded for talent vs. hard work; the physiology of choking during a performance and many others.

4. The Magic of Thinking Big by David Schwartz
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!

Believe you can succeed and you will:
-Cure yourself of the fear of failure
-Think and dream creatively
-You are what you think you are
-Make your attitudes your allies
-Learn how to think positively
-Turn defeat into victory
-Use goals to help you grow
-Think like a leader

5. The Practicing Mind: Developing Focus and Discipline in Your Life by Thomas M. Sternernd
In those times when we want to acquire a new skill or face a formidable challenge we hope to overcome, what we need most are patience, focus, and discipline, traits that seem elusive or difficult to maintain. In this enticing and practical book, Thomas Sterner demonstrates how to learn skills for any aspect of life, from golfing to business to parenting, by learning to love the process.

7. Essentialism: The Disciplined Pursuit of Less by Greg McKeown
The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.
Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to do less, but better, and declutter and organize their own their lives, Essentialism is a movement whose time has come.


1. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller
You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH—LESS AND MORE. In The ONE Thing, you’ll learn to
• cut through the clutter
• achieve better results in less time
• build momentum toward your goal
• dial down the stress
• overcome that overwhelmed feeling
• revive your energy
• stay on track
• master what matters to you The ONE Thing delivers extraordinary results in every area of your life—work, personal, family, and spiritual. WHAT’S YOUR ONE THING?

2. The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness by Prof Steve Peters
The Chimp Mind Management Model is based on scientific facts and principles, which have been simplified into a workable model for easy use. It will help you to develop yourself and give you the skills, for example, to remove anxiety, have confidence and choose your emotions. The book will do this by giving you an understanding of the way in which your mind works and how you can manage it. It will also help you to identify what is holding you back or preventing you from having a happier and more successful life.

3. The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
The old saying is wrong—winners do quit, and quitters do win. Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

4. You Can Heal Your Life by Louise L. Hay
Louise L. Hay, best-selling author, is an internationally known leader in the self-help field. Her key message is: "If we are willing to do the mental work, almost anything can be healed." The author has a great deal of experience and firsthand information to share about healing, including how she cured herself after being diagnosed with cancer. What we think about ourselves becomes the truth for us. I believe that everyone, myself included, is responsible for everything in our lives, the best and the worst. Every thought we think is creating our future. Each one of us creates our experiences by our thoughts and our feelings. The thoughts we think and the words we speak create our experiences.

5. The Missing Secret: How to Use the Law of Attraction to Easily Attract Whatever You Want... Every Time Written by Joe Vitale
The phenomenal popularity of The Secret film and book has put widespread attention on the age-old universal force known as the Law of Attraction.
if you want to put the power of this incredible natural force to work for you in a positive and consistent way, you must understand something else... the "Missing Secret" that will bring it all together for you. In this wise, warm, and ultimately life-changing program, Joe Vitale uncovers what this missing component is, and shows you how to use it to attract wealth, health, success, happiness, love, and more into your life - quickly, consistently, and automatically. In these 12 sessions, you'll discover how to:
- Turn any desire into reality, using the proven five-step Attractor Factor Process
- Stop attracting what you don't want, by identifying and eliminating the subconscious beliefs that are bringing negative experiences into your life right now
- Remove all your limitations and start living and achieving at a level you never imagined possible before, using the revolutionary Self-Identity Ho'oponopono Process

6. The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) by Hal Elrod
What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life. 
Are you ready? The next chapter of YOUR life—the most extraordinary life you've ever imagined—is about to begin. It’s time to WAKE UP to your full potential…

Health & Fitness:

1. Green Smoothie Revolution: The Radical Leap Toward Natural Health by Victoria Boutenko
Combining nutrition and know-how with recipes that pack a powerhouse punch, Victoria Boutenko reintroduces long neglected fruits, vegetables, and greens in the most persuasive style for our busy lives: with fast prep and delicious results. Featuring 200 recipes, Green Smoothie Revolution offers both simplicity (4 ripe pears, 1 bunch parsley, 2 cups water; blend well) and enough variety to keep taste buds happy and nutrients coming from a wealth of options.

2. The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life by Dave Asprey
The Bulletproof Diet will challenge―and change―the way you think about weight loss and wellness. You will skip breakfast, stop counting calories, eat high levels of healthy saturated fat, work out and sleep less, and add smart supplements.
In doing so, you'll gain energy, build lean muscle, and watch the pounds melt off. By ditching traditional "diet" thinking, Asprey went from being overweight and sick in his twenties to maintaining a 100-pound weight loss, increasing his IQ, and feeling better than ever in his forties. The Bulletproof Diet is your blueprint to a better life.

3. Fitness Confidential by Vinnie Tortorich
America's Angriest Trainer, Vinnie Tortorich, exposes the nasty underbelly of the fitness industry while getting you into the best shape of your life. For over 20 years, Vinnie has been Hollywood's go-to guy for celebrities and athletes looking to get fit fast. Now, in this hilarious and often r-rated memoir, he holds nothing back. What's the best piece of fitness equipment money can buy? What's the fastest way to lose weight: diet or exercise? Why are health clubs worse than used car lots? In FITNESS CONFIDENTIAL, Vinnie tells all. So get ready to get fit, get inspired and get the dirt with Hollywood's most outrageous personal trainer!

4. Natural Born Heroes: The Lost Secrets of Strength and Endurance by Christopher McDougall
Way of the Peaceful Warrior is based on the story of Dan Millman, a world champion athlete, who journeys into realms of romance and magic, light and darkness, body, mind, and spirit. Guided by a powerful old warrior named Socrates and tempted by an elusive, playful woman named Joy, Dan is led toward a final confrontation that will deliver or destroy him. Readers join Dan as he learns to live as a peaceful warrior. This international bestseller conveys piercing truths and humorous wisdom, speaking directly to the universal quest for happiness.

Salesforce1 Mobile Enhancements in the Summer '16 Release

by Kristina Alexandra

Device and Browser Support

  • Remember, iOS 9.2 Is Required on iOS Devices
  • New Android Tablet Support for the Downloadable App
  • New Windows 10 Phone Support for the Mobile Browser App
  • The Mobile Browser App Can Run in Some Unsupported Browsers on iOS Devices
  • Internet Explorer 11 Retirement Impacts Windows 8 Phones Users
  • Remember, Support for the Mobile Browser App on BlackBerry Devices Ends with Winter ’17

Data Access and Views

  • Quickly See If Related Lists Include Records
  • Salesforce1 Sorts Related Lists Based on User Settings in Lightning Experience or Salesforce Classic

Navigation and Actions

  • Change a Record’s Owner


  • Spell Correction Expanded to More Objects
  • Search for People Based on Address and Title
  • Person Account Search Enhancements
  • Inactive Users Show Up in Search Results in Lightning Experience
  • Improved Currency Formatting in Search Results in Lightning Experience

Sales Features

  • Find All News in One Place
  • Get Account Insights on Opportunities
  • See Company Logos on Accounts (Beta)
  • Track Relationships Between Accounts and Contacts (Generally Available)
  • Team Up on Accounts
  • Add a Default Opportunity Team with One Tap

Productivity Features

  • Find Notes Faster by Sorting List Views
  • See Further Into the Future from the Events Weekly View
  • Choose Between Record Types When Creating Events
  • Placeholder Labels Fill Out Empty Fields in the Task List

Customer Service Features

  • Knowledge Is Power for Field Techs
  • Ensure Stellar Service with Milestones on Work Orders
  • Get Around Work Order Hierarchies with Ease
  • Enforce Required Support Steps on Work Orders
  • Use Field Service Lightning On the Go
  • View Child Assets and Maintenance History
  • So Long, Kiddo: Delete Assets with Child Assets

Reports and Dashboards

  • View Enhanced Charts on Tablets (As Well as Phones)
  • Dress Up Your Data with New Enhanced Chart Types
  • Keep Donut, Pie, and Funnel Charts Readable by Combining Small Groupings
  • Easily Read Data-Dense Charts in Dashboard Components
  • Keep Filters When Drilling into Reports from Dashboards


  • Access and Share Box Files


  • Include Salesforce1 Download Badges in Chatter Email Notifications
  • More URLs Get Rich Media Previews

Salesforce Communities

  • Access Knowledge Articles from Communities

Business Logic and Process Automation

  • Run Flows from App Home Lightning Pages (Pilot)

Offline Support

  • Create and Edit Records While Offline

General Enhancements

  • Copy and Paste Text on Record Detail Pages
  • We’ve Switched to iOS and Android Date and Time Selectors
  • Shortcuts for Currency and Number Fields
  • Power Through Your Work with Efficient In-App Messaging
  • Close Popup Windows Like in Lightning Experience
  • Salesforce Spell Checker is Replaced by Browser-Based Spell Check
  • See More Record Data Without Scrolling

TrailheaDX 2016 Keynote

by Kristina Alexandra

Watch Marc Benioff, Chairman & CEO of Salesforce kick off the TrailheaDX 2016 Keynote. He interviews special guest Corinne Warnshuis, Executive Director, GDI about the organization's partnership with Salesforce. Recorded live on June 7, 2016.

Basics of CSS

by Kristina Alexandra

CSS, or Cascading Style Sheets, is a style sheet language developed to control the presentation of markup language documents, like HTML. You can think of HTML as controlling the structure of the web while CSS controls the presentation of it.

The best way that I can think of to display that visually is to think of HTML as the structure of a new building. You can see the structure as it's being built, but you don't really know what the building is going to look like. CSS, on the other hand, serves as the skin of the building, and determines what the outside of the building is going to look like. By separating structure and presentation in this way, you can change how things look by simply changing the CSS files, all without changing the underlying structure. In terms of syntax, CSS is not a markup language like HTML, or even a scripting language like JavaScript; it's style sheet language.


CSS styles are applied in the order that they're found and since styles can be placed in several different locations, this often results in a cascade of styles, from external documents all the way down to locally placed styles.



You can think of web sites as being controlled and constructed by five main elements:
- HTML controls the document structure;
- CSS controls the documents' look and field;
- JavaScript controls behaviour within the client, or browser if you prefer;
- server-side languages such as PHP control processing and business logic;
- and databases such as MySQL store content.


Before CSS


After CSS